Businesses are faced with the task of successfully standing out from competitors and customer saving. Every day the number of companies is growing and the competitive environment is becoming more complicated (it appears various shops, retail markets, and additional commercial solutions). Moreover, traditional promotion channels are becoming obsolete and the new tools make it easier and more natural to build a dialogue with people. The mentioned tools include loyalty program software.
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Today’s customers are no longer committed to one brand but are eager to try something new. Building loyalty is becoming a prerequisite for business success because re-attracting an already loyal customer is not only cheaper but also more effective. Which solution should you choose in order to gain points?
Mobile loyalty programs (LP) are based on the current trend of mobilization. These digital solutions show maximum efficiency since they do not require the issuance of separate cards or codes but at the same time, they personify interaction with the client. Digital LPs allow you to launch promotions and special offers for targeted customers, as well as communicate with the audience directly through the application and receive feedback from it. The app allows you to collect current information about the customer’s behavior and preferences and adjust the marketing promotion based on the information received. Thus, offers better meet the needs and interests of customers and become more effective. That’s why it’s recommended to contact the reliable developers with a good reputation, who are able to create a decent product. Pay attention to the M-Loyalty specialists, who translate into reality innovative and increased developing methods to reach the perfect result.
How to make the right choice?
- Understand what challenges the client can meet with your help.
- Find out the needs of the customers.
- Gather as much information as possible about the client.
- Inquire the ways to identify customers. Electronic loyalty cards are usually used for this (they specify the client by phone number). The main thing is that the client should be comfortable using the bonus program.
- Choose the right bonus/reward system.
- Calculate the accomplishments of a LP. Its task is to make sure that the client buys various additional products.
- Select the frequency of bonus promotions. Some companies send emails daily with discounts and offers. It is clear that no one reads them. It is essential to connect the LP with the client’s natural consumption cycle.
- Write clear and transparent rules. This will help neutralize freeloaders and prevent misunderstanding. The client has to know the terms and conditions of the promotion. They should be written where the client sees them – in the offer, on the website, or in the mobile software. The wording has to be short and clear.
Specialists found out that there are 3 main points that influence the joining/non-joining the LP: relevant gifts and rewards, ease of implementation, and use of bonuses, as well as understandable and simple mechanics.