Tue. Apr 16th, 2024

Kajol heads the marketing for Shivaay: Ajay Devgn announced his much ambitious project Shivaay almost a year ago and the film has already gone on floors in Bulgaria. Now, we hear that his wife Kajol will also be actively involved in the film.


Kajol heads the marketing for Ajay Devgn’s Ambitious Project Shivaay!!

Surprisingly, the actress has decided to go behind-the-camera for this one. While Ajay is juggling between acting and directing, Kajol has decided to take up marketing responsibilities. This is the first time that she’ll be handling the marketing and promotional activities of a film. We all know that she’s a queen in front of the camera but it will be interesting to see how will she fair behind-the-camera.

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We heard that, Kajol has been actively involved in every aspect of marketing starting from brainstorming to execution to promotional tours. Kajol last seen with her favourite co-star Shah Rukh Khan in Rohit Shetty’s Dilwale, last year.

Ajay Devgn has finally begun shooting of ‘Shivaay’ in Bulgaria, as shoot required extremely cold weather and a lot of snowfall. Kajol and kids Nysa and Yug have joined Ajay Devgn in Bulgaria. Kajol took to her social networking site and shared few candid moments of their holiday. Last month, Kajol shared a picture of Ajay and their son Yug at another location in Bulgaria on Instagram.

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The 47-year-old actor, who shot a 40-minute-long sequence at an altitude of 2914 metres amidst a freezing temperature of -19 degrees celsius, was diagnosed with hypothermia in between the shooting schedule and was advised rest for two days by doctors. Ajay had also directed 2008 film U, Me Aur Hum and was last seen in Fitoor.

Shivaay is directed and produced by Ajay Devgn. It features Ajay Devgn and Sayesha Saigal in the lead roles. The film is scheduled for a worldwide release on Diwali 2016.