Marketing is a concept that business owners have often underestimated. Business owners always focus more on innovation, product development, and managing logistics. But they often forget that all these efforts will go down the drain if the customers don’t know about the product.
Making a proper marketing plan isn’t child’s play. You cannot simply use a paraphrasing tool to replicate the message of another advertisement. You can also use Essay Maker tool to create quality essays. The marketers need to make each campaign unique and striking enough to grab the attention of the customers. So, companies spend huge amounts of money to attract customers with unique offerings and engage them to ultimately buy the product. To ensure that they do not fall behind, here are 12 marketing tools that most leading companies are using –
- Marketo
Marketo is a marketing automation company that has been creating quite a stir over the last few years. This company launched software that has made launching and managing marketing campaigns a lot easier. Marketo is popular among marketers because it offers numerous tools one may need to execute a successful marketing campaign. Here are some of the tools it offers –
- Automated inbound marketing tool
- Social media marketing tool
- Lead management tool
- Data analytics tool
- Sales management dashboards
This NASDAQ-registered company recorded a valuation of more than $55 million and is currently used by several multinational companies like JP Morgan, McKesson Corporation, CVS Healthcare Corporation, etc.
- Vocus
This marketing tool is a cloud-based application that helps companies to acquire new customers and retain the old customer base. Vocus makes reaching out to several old customers easier through virtual media and social media channels like Facebook, Instagram, etc.
Vocus also comprises of a bunch of tools that make it such an all-rounder in marketing apps available currently. Vocus marketing suite comprises of –
- Integrated social media marketing tools
- Search marketing
- Email Marketing
This suite helps companies to do effective PR without breaking a sweat. With net revenue of more than $170 million, it has some big clientele like Telstra, Beacon Hotel, California Wine Club, and many others.
- HubSpot
HubSpot provides an effective inbound marketing solution to companies. Marketers can use this tool to personalise their campaigns and make them more transparent and clear for the customers. Since its inception in 2006, HubSpot brought a fresh change to the existing traditional mode of advertisements, where marketers often made marketing strategies by hiding facts from consumers.
HubSpot has several marketing apps integrated into it that help them to create ads for
- Blogs
- Social media
- Marketing campaigns
- Lead management
Most start-ups dealing with technology prefer HubSpot. Many well-established brands like Limousine, SaaS Software, Accenture, Trustpilot, etc., are also loyal customers of HubSpot.
- Yesware
Yesware is mailing software that facilitates smooth work in marketing and sales departments. The employees can easily track and manage their emails and easily communicate with their clients and prospects. Yesware helps to provide analytical data on the emails and on user engagement. The marketers and sales personnel can understand whom to approach, and thus it helps them to close more deals.
This software can seamlessly get synced with other CRM software like Microsoft Dynamics, Salesforce, or Oracle CRM. Although it was a start-up, it has still managed to get more than a million users, and it’s growing steadily.
- Sailthru
Sailthru helps to boost customer conversion and engagement rates using its excellent analytical skills. It gives regular data to the marketers so that they can understand and respond better to their customers. Sailthru aims to create a personalised customer experience by sending targeted emails according to the user’s interests.
With some of the leading media houses like Huffington Post and Business Insider as its clients, this start-up s already grabbing eyeballs by raising an additional $19 million fund in recent times.
- Optimove
Optimove is another marketing tool that focuses mostly on retaining the existing customer base. It automates the retention of clients by leveraging proprietary customer modelling technology. This technology helps the marketing department of online companies to make the most of each customer.
Additionally, it also helps to generate and convert more leads, force the customers to spend more by regularly engaging in targeted ads, and win back many dissatisfied customers. It directly targets customer behaviour and manipulates them through personalised and relevant offers, discounts, and other forms of incentives. Their unique way of approaching customers has given them some notable clients like Conduit and GetTaxi.
- LocalVox
LocalVox is a tool that offers a platform to mobile marketers to boost their businesses on social and local media. It helps to create engaging news and bytes and spreads it to local customers through a network of web-based publishers, mobile ads, social media ads, newsletters, and E-mailers.
LocalVox acquired Postling in 2012 and also raised funding from the market, and is well set on its course to transform the way small local companies do business.
- MailChimp
If you, a marketer, want to customise your emails for a specific marketing campaign, you can try using this tool. MailChimp is an exciting software with several features like –
- Option to test A/B
- Data Analytics
- Geo-targeting
- Spam Filters
You can find MailChimp abundantly used in TED conferences. Other institutes like John Hopkins University, Intuit, Live Nation, and many others are long time users of MailChimp. With more than 2 million daily users and an ever-growing clientele list, this software is certainly here to stay!
- Infusionsoft
It is hard to find a software that is mostly focused on small businesses. Infusinsoft abolished such complaints with its cost-efficient and comprehensive tools to boost marketing and sales for companies. It has numerous e-commerce and marketing automation tools under its hood that provide effective solutions to SMEs. It also has a CRM tool as part of its marketing suite, making businesses communicate and engage their customers easily.
This tool is popular and loved by several small and medium business houses for its ability to address multiple issues at once at a low rate. It is now looking to expand its operations after its acquisition of GroSocial for approximately $ 30 million.
- ThriveHive
ThriveHive is another marketing tool that mostly targets small businesses. It helps businesses develop marketing plans suited for the customers’ needs. Each business has its USPs. ThriveHive helps to highlight these unique selling propositions through SEO optimisation and marketing consultation through experts. Additionally, it also equips them with tools to excel in social media marketing.
- Demandbase
Demandbase is a marketing tool aimed at B2B customers. There is not much software for B2B companies since most software targets the retail market. However, the AI in Demandbase is designed to suit the needs of companies trying to sell their products and services to another corporate house. It identifies the traffic trends and converts the website’s digital footfall into sales.
It has a heightened level of customising and targeting across the business funnel, ensuring only the highest quality leads. Most Demandbase users have reported that they have seen a stark difference in conversion rates after marketing campaigns through Demandbase.
- WordStream
Since its inception in 2012, this tool has aimed to optimise search engine marketing by helping online marketers generate effective results from PPC and SEO campaigns. It is an efficient and effective tool for creating organic and paid campaigns and making the most out of them.
Summing Up:
As you can see, there are several software and tools that have been useful to many companies in different ways. There are no shortcuts if you are a marketer looking for a good software. You must always understand your requirements and compare them with the product offerings. Check the features of each software, and look for the finer details like the simplicity of use, integration, first-hand experiences, pricing, etc. This is how you can find the ideal marketing software that can boost your business to the next level.
Author Bio:
Ethan Taylor has been an assistant professor in a reputed university for the last five years. He has recently joined MyAssignmenthelp.com as an “Do My Contract Law Assignment” writer.