Aamir Khan, one of the most influential Bollywood actors in the nation has been the brand ambassador of Incredible India for the past one year, but before a week, Government replaced him with Big B Amitabh Bachchan, and this move has fetched criticisms from various corners.
Now, Amitab Kant, Secrerary of department of industrial policy and promotion (DIPP) who played a key role in developing this campaign has made it clear that Aamir Khan has literally damaged India’s brand identity with the comments he made on intolerance.
“A brand ambassador promotes a brand. People will come to India and tourist flow will increase only if the brand ambassador of ‘Incredible India’ promotes India as incredible India. But if the brand ambassador of India says India is intolerant, he is surely not working as a brand ambassador of India”, said Kant. (Courtesy: Times of India).
Kant also added that Aamir Khan’s words on intolerance has badly affected the country. “People will not come to the nation after listening to these words”, Kant took his stand.